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As the founder and CEO of the network, Indrani became a regular feature in the business press.
She was celebrated as the youngest female CEO of a broadcast company globally.
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Star had begun to lose steam by then and Peter was under fire from Murdoch.
The couple didn’t stay in India for long, shifting base to Bristol in the UK soon after the exit.
“They were pretty much settled in the UK though they would occasionally visit their house at Worli in Mumbai,” says a person close to the couple.
Broadcast was a hot sector at that time as private broadcasting was still a nascent phenomenon and Peter, as the CEO of Star India, was not only furthering Murdoch’s business interests but was also defining entertainment for Indian masses with hugely popular shows like Kaun Banega Crorepati and Kyunki Saas Bhi Kabhi Bahu Thi.
With its stated ambition of launching a diversified broadcast network of around 17 entertainment and news channels and the celebrity couple at the helm, INX was in the news from the very beginning.
While her channels were yet to carve out a space for themselves, Indrani was already receiving awards and accolades for her “zeal” and “vision as an entrepreneur”.
In 2008, she received the ‘Uttar Ratna’ award for “achieving her vision of creating a cable and satellite network from scratch”.
As the chairperson of INX News, Indrani sought to control News X, the news channel, while CEO Sanghvi fought for independence.
Though Sanghvi lost in the fight that became public, he and his team made sure their part of the story didn’t go unheard.
Despite high profile launches and exciting media campaigns, her network couldn’t make a dent in the hugely competitive broadcast market.